AI - Coaching - Consultancy

Helping people and businesses make smarter choices

I’ve run my own businesses for twenty years and worked in digital for almost 30. I now use that experience to help businesses and people confidently navigate what comes next.

AI Consultancy Career Coaching

Hi, I'm Darren.

I’ve spent more than twenty years running businesses, building teams and making the decisions that come with being responsible for both.

I’ve worked in digital since the 1990s, delivering work for businesses ranging from ambitious SMEs to brands including eBay, JD Sports and the EFL.

More recently, I’ve transformed how my own business works using AI, and now help other businesses find practical ways to use it to save time, work better and get more from the people they already have.

Film

Two minutes on how I work, and who I work with.

What I do

Three ways I help.

AI Consultancy

Working out where AI genuinely earns its place in your business - and then implementing sensible, structured solutions

Business Consultancy

Drawing on 20 years of running agencies and being on the board of other businesses, I help businesses make better decisions about marketing, ecommerce, and digital strategy.

Career Coaching

One-to-one coaching for experienced professionals who feel stuck or unsure what comes next, helping you make confident decisions about your career.

Experience

Twenty years of being the one accountable

Two decades of making decisions, getting some right (and some wrong), growing businesses, leading teams and being responsible for the outcome.

4: Businesses being built and grown
6: Redundancies survived in seven years
20+: Years in digital leadership
500+: Websites launched since 1996

Testimonials

In their words.

“Darren has delivered on complex projects throughout the years I’ve worked with him. He’s hands-on, has built a strong team around him and is always someone I can call for help or advice.”

Vinny O’BrienJD Sports and eBay (via LinkedIn)

“Every step of our ecommerce project was expertly managed. Darren and his team gave us great guidance on the systems and solutions, with exceptional communication throughout.”

Stephen DysonMarketing Manager, HMG Paints (via LinkedIn)

“Darren has been a valuable partner in growing our ecommerce business. Their work on our website contributed directly to significant sales growth, alongside impressive improvements to our email marketing,”

SimonHead of eCommerce (via Trustpilot)

“Darren takes the time, effort and expertise needed to understand what we need and provides a five-star service.”

Andy RudkinEFL (via Trustpilot)

“I’ve worked with Darren for around 20 years. He’s uber reliable, creative, authoritative and an all-round good guy.”

Adrian StoresFractional Marketing Director (via Google)

“Over the years, Darren and his team have consistently provided outstanding service. They’re reliable, approachable, responsive and meticulous in their attention to detail.”

Muqtader KhanHead of Product, Cloudways (via Trustpilot)

Track record